Built by working trainers. For working trainers.
Two six-figure trainers and the #1 PT sales producer at Lifetime. Voodoo is the operational backbone for elite trainers ready to scale without sacrificing the craft.
The platform fitness software founders couldn't build.
Most fitness software is built by tech founders who've never trained a client. Voodoo is different. We're three co-founders who've spent our careers inside the industry — two of us as working trainers, one as the top sales producer at the country's largest fitness chain. Three lanes. One mission.
Six-figure independent trainer. 2,000+ client sessions in the last year alone. Previously a top producer at Lifetime, where I grew a single club's revenue by $1.6M and designed a sales program now deployed nationally. Building Voodoo because the infrastructure didn't exist.
Six-figure trainer and the technical force behind the platform. Brings the rare combination of practitioner credibility and engineering capability — the kind of builder who actually understands what the product needs because he lives it.
The #1 personal training sales producer at Lifetime — earned the title at the country's largest fitness chain by mastering exactly the conversations Voodoo's trainers will have with their own clients. Knows how high-end coaching actually gets sold.
Three co-founders. Three lanes. The trainer who built it, the engineer who shipped it, and the operator who knows how to sell it. Voodoo isn't software pretending to understand coaching. It's coaching infrastructure, built by the people who already operate at the level you want to reach.
Choose How You Want To Work With Us
Run your practice. Keep your margin.
The operational infrastructure top trainers actually need. Built for working trainers who want better tools without giving up a percentage of every client they bring in.
- —Three months free. Full Voodoo Pro access when we launch. Migrate your clients, set up your coach profile, see if it fits how you work.
- —$39/month, locked for 24 months. Less than half of what most fitness software charges. Founding pricing stays locked.
- —You keep 100% of your revenue. Voodoo Pro is software. No rev share, no commission, no platform fee on your client transactions.
- —First position in the marketplace. When Voodoo opens to consumers, founding trainers are visible first.
Best for trainers already running their own book who want professional infrastructure, not middlemen.
Scale your practice. With operators in your corner.
Some trainers want tools. Some want a team. Voodoo Coach is for elite trainers ready to scale who want operational partners working inside their business, not just better software.
- —Active operational partnership. We work in your business. Marketing, positioning, pricing, client acquisition, sales conversion. Three founders with deep operator backgrounds running plays alongside you.
- —Programming and content systems. The frameworks we use in our own practices, deployed in yours.
- —Marketplace priority. Voodoo Coaches get first access to platform-routed clients before they reach the broader trainer network.
- —30% rev share. No subscription. We only make money when you make money. No monthly fee, no software cost. We're partnering with you on outcomes, not selling you a tool.
Limited cohort. We work directly with each Voodoo Coach. Apply below to be considered.
Honest about fit.
Voodoo isn't for every trainer. We're looking for:
- —Top producers at corporate gyms (Lifetime, Equinox, Mountainside, Crunch, Anytime — anywhere)
- —Established independents already doing six figures
- —Certified coaches with verifiable client outcomes and 5+ years of in-gym experience
- —Trainers who care about the craft and are tired of the influencer economy
If you're new to training, building your first book, or looking for community more than infrastructure — Voodoo isn't the right fit yet. We'll let you know when that changes.
Drop your email. I'll be in touch within 24 hours.
This isn't a waitlist. When you submit below, I personally read every email and respond within 24 hours. We'll have a 15-30 minute conversation about your practice, what you're trying to build, and whether Voodoo is the right fit.
If it is, we'll talk about how you join the founding cohort. If it's not, I'll tell you straight and we'll part ways with a clear understanding of why.
Either way, it's a real conversation with a real person who's done the work.
— Collin